Salesforce for Retail & Consumer Goods. Personalisation at Scale.
30+ retail and CPG clients. Data Cloud, Marketing Cloud, and Commerce Cloud — delivering personalised experiences for millions of customers across India’s leading retail brands.
From Loyalty Data to Personalised Journeys
Data Cloud for Retail
Unified customer 360 across loyalty, POS, e-commerce, and CRM. Real-time segmentation for personalisation at the moment of engagement — not days later.
Marketing Cloud Journeys
Personalised email, SMS, and push journeys triggered by purchase behaviour, loyalty tier, browsing history, and real-time events. Email CTR tripled for a 220-store retail group.
Loyalty Programme Management
Salesforce Loyalty Management for points, tiers, and rewards. Integrated with POS, e-commerce, and mobile apps for a seamless loyalty experience.
B2B Sales for CPG
Trade promotion management, key account management, distributor performance tracking, and field force automation for FMCG and consumer goods companies.
Commerce Cloud
Salesforce Commerce Cloud for B2C and B2B e-commerce. Personalised storefronts, AI-powered product recommendations, and order management integration.
Service Cloud for Retail
Omni-channel customer service for retail operations. Returns management, complaint handling, and Agentforce AI for 24/7 customer support.
Pan-India Retail Group: +28 NPS Points in 6 Months
Data Cloud + Marketing Cloud personalised journeys for 1.2M customers
WarpDrive unified customer data across loyalty, POS, and e-commerce using Salesforce Data Cloud. Personalised marketing journeys delivered 28-point NPS improvement in 6 months. Email CTR tripled; repeat purchase rate up 18%. 1.2 million customers on unified profiles.
Talk to a Retail & CPG Salesforce Expert
WarpDrive has implemented Salesforce for retail groups, FMCG companies, and consumer brands across India. Book a free 30-minute assessment.
